When it comes to shopping, it can be hard to balance your love of quality, your desire to protect the environment and your need to support Australian brands with an ever-dwindling bank balance.
To put it simply: good clothes typically cost more, and when it comes to fashion, you often get what you pay for.
But thankfully, some innovative, smaller Australian labels are bringing quality clothing to the table for a fraction of the price of international designers (all while protecting the environment in the process).
Affordable Australian Clothings Brands
If you’re sick of turning to ZARA and H&M every time you need a cost-effective wardrobe update, try one of these budget-friendly local brands.
Nude Lucy
Price point: $29.95 to $195 per piece.
From flowy linen dresses, terry towel two-piece sets and oversized shirts, Nude Lucy have mastered the art of casualwear with easy-to-shop pieces that never go out of style.
Also available to shop at:
Bec + Bridge
Price point: $150 to $420 per piece.
The epitome of modern, cool, confident, Bec + Bridge is a staple in Australian culture. Made with the female form in mind, Bec + Bridge is known for their ever-alluring separates, their signature party dress or a piece from the highly covetable ‘Bridal Edit‘.
Available to shop at:
The Wolf Gang
Price point:
Bold, bright and, most importantly, unique, The Wolf Gang is our go-to for statement styles you can still wear on the daily. Here you’ll find custom prints, textural materials and dazzling details you won’t see elsewhere.
Available to shop at:
Faithfull The Brand
Price point: $79 to $349 per piece.
Summer and the spirit of travel are the epitome of Faithfull. Known and loved for its vintage inspired prints, flattering shapes, and unique pieces, their pieces are made for sun-seekers and romantic dreamers.
Also available to shop at:
Auguste The Label
Price point: $29 to $249 per piece.
Finding harmony with mother earth and nature, Auguste the Label prioritises faded floral prints and minimal, earthy hues. Organic silhouettes and soft fabrications make up the laid back Australian brand.
Also available to shop at:
St. Agni
Price point: $20 to $849 per piece.
Functionally refined pieces from hand woven leather accessories to premium ready to wear, St. Agni champions a ‘less is more’ design ethos. Versatility and longevity is a must, with a collection that spans across tailoring, outerwear, knitwear, footwear and accessories in modern silhouettes.
Also available to shop at:
Assembly Label
Price point: $40 to $150 per piece.
Soft, high-quality basics in neutral tones, anything from Assembly Label will blend seamlessly into your wardrobe. Keep an eye out for their cosy knits and durable denim.
Also available to shop at:
Lioness
Price Point: $59-$89 per piece.
Offering on-trend, sophisticated pieces Lioness designed for head-strong, fearless women who love to dress the way they feel. Their latest City of Angels collection romanticises the energetic influences of love through soft fabrics, dreamy two tone mesh & dark contrasting pieces.
Also available to shop at:
Emma Mulholland On Holiday
Price point: $20 to $400 per piece.
Created by Emma Mulholland, Holiday captures the drifting, restless travellers’ heart with ’80s and ’90s souvenir-inspired looks. The label is laid back but fun with slogan tees, hoodies, hats, scrunchies, patterned pants and cute accessories.
Also available to shop at:
Dazie
Price point: $49.99 to $139.99 per piece.
Exclusively stocked at THE ICONIC, Dazie is all about celebrating Australian style, and of course, our laidback lifestyle. Expect to shop flowy dresses, colourful matching sets and everything else to curate the perfect summer wardrobe.
Available to shop at:
Raef The Label
Price point: $79 to $299per piece.
Offering relaxed luxury at an affordable price point, Raef is a go-to for on-trend colours and cuts, manifesting in oversized shirts and smart blazers.
Also available to shop at:
Hansen Gretel
Price point: $120 to $400 per piece.
A veritable hit-list of cool-girl essentials, Hansen & Gretel is the perfect mix of fresh, innovative design and everyday wearability.
Also available to shop at:
Price point: $39 to $599
Built on a passion for the transformative power of clothing, Meshki is about dressing with confidence. From on-trend pieces to trans-seasonal denim, they’ve got you sorted for every occasion.
POSSE
Price point: $119 to $399 per piece.
This Australian-based brand is built around slow fashion and makes sure to use ethical manufacturing processes. The collection is centred on wearable staples, from well-cut linen trousers to floaty shirt dresses and sleek jumpsuits, all designed to be purchased and worn time and time again.
Also available to shop at:
Bassike
Price point: $50 to $295 per piece.
High quality and sustainably sourced wardrobe essentials, Bassike works with organic cotton, and Australian makers to create the highest quality garments with a timeless and sophisticated design style.
Also available to shop at:
Fayt The Label
Price point: $39.95 to $109.95 per piece.
Carrying sizes 6-24, this inclusive fashion label is the brainchild of Australian influencer Brittany Saunders. Offering a range of basics like jeans, white t-shirts, cotton dresses and even swimwear. Along with a size diversity push, the brand is also ethically and sustainably minded, so you can shop with a clearer conscience.
DISSH
Price point: $39.99 to $400 per piece.
Flowing pants, dresses and maxi skirts are in DISSH’s DNA, with the brand also donating and redistributing any out-of-season stock to Thread Together, who help redistribute clothing to people in need.
Henne
Price point: $99 to $169 per piece.
Created by model Nadia Bartel, this popular label is a must-have for lovers of everyday basics—we’re talking ribbed tees, satin slip skirts and boyfriend shirts. A limited selection of pieces are released fortnightly via The Connection. But you better get in quickly, because the drops have been known to sell out in minutes.
Acler
Price point: $75 to $695 per piece.
Rebelling against cookie-cutter digital design, Acler’s pieces are developed over a process of 12 months to create meticulously constructed pieces, with organic sculptural shapes and a refined minimalism.
Also available to shop at:
Blanca by Reliquia Collective
Price point: $99 to $279 per piece.
Satisfy head to toe with Blanca, a carefully selected, limited range of pieces that align with Reliquia Collective’s overarching vintage-inspired aesthetic. Oversized button-ups and huge pilgrim collars? You got it.
Also available to shop at:
NAKED VICE
Price point: $29.95 – $299.95 per piece.
Born in Melbourne, this label has become every minimalist’s new fashion go-to. Whether you’re after shoes, bags or accessories, Naked Vice’s extensive collection of staples are all you need to curate the wardrobe of your dreams.
Also available to shop at:
Marle
Price point: $50 to $600 per piece.
A premium ready-to-wear brand, think neutral-hued minimal essentials that are consciously created in exclusively natural fibres and fabrics. Everyday luxury? Sign us up.
Also available to shop at:
We Are Kindred
Price point: $60 to $660 per piece.
Created with effortless femininity in mind, each piece is easy and versatile that can take you from your desk to dinner. Boasting a collection of signature floral prints and wearable shapes, each piece is made from natural, breathable fibres to suit the Australian climate.
Also available to shop at:
GINIA
Price point: $49.95 – $319.95
Offering both ready-to-wear and sleepwear that features luxurious silk and lace designs, Ginia will boost both your everyday wardrobe, and after-hours look. Slip into a silk midi that can be worn to the office by day and bar by night.
Also available to shop at:
Elliatt
Price point: $100 to $200 per piece.
Ultra-feminine dresses, chunky knitwear and effortless co-ords dominate this online-only Australian store.
Also available to shop at:
Shona Joy
Price point: $140 to $400 per piece.
Already renowned for its modern and affordable bridesmaid dress options, Shona Joy is also a great go-to for evening wear that’s fashion forward but won’t break the bank. Look for slinky sheath dresses, fun floral minis and some elegant suiting options too.
Also available to shop at:
Kivari The Label
Price point: $79 to $249 per piece
From brunch-worthy dresses with playful prints, to colourful swimwear and chic knit tanks, Kivari has got your staple wardrobe covered.
Also available to shop at:
Avenue The Label
Price point: $40 – $220 per piece.
It’s never too early to start preparing for your summer of chic headwear. Ranging from hair clips and scarves to straw hats and berets, Avenue The Label is all about standout pieces that balance trends and timeless style effortlessly.
Pasduchas
Price point: $160 to $500 per piece.
From affordable bridesmaids’ dresses to bold floral blouses, elegant evening wear and structured outerwear, Pas Duchas is perfect for that seasonal staple piece you’ve been missing.
Also available to shop at:
Steele
Price point: $150 to $250 per piece.
From functional jackets to floral boiler suits, Steele walks the line between practical and fun. Head there for statement-making work wear, floaty summer dresses and feminine knits.
Also available to shop at:
Spell
Price point: $60 to $369.95 per piece.
It’s the go-to label for celebrities and it-girls with designs that push the boundaries of high-end feminine artistry and styles that demand drama.
Double Rainbouu
Price point: $32 to $240 per piece.
Putting a fun and fresh twist on the cult classic Hawaiian shirt, Double Rainbouu creates garments for “beach baes and pool punks” with an array of vibrant and vivid tropical prints that are inspired by the seaside. Basically, Australia in a nutshell.
Also available to shop at:
Talulah
Price point: $240 to $380 per piece.
In need of a beautiful party dress for an upcoming wedding or event? Talulah has the goods. Fun, floral fabrics, flattering designs and all at a mid-range price point, this Aussie brand seals the deal with free express shipping, worldwide.
Also available to shop at:
Kookai
Price point: $40 to $520 per piece.
With a cult following thanks to their elevated basics and high-quality fabrics, Kookai has established itself as an affordable wardrobe staple offering everything from on-trend pieces to jewellery and shoes.
Venroy
Price point: $40 to $320 per piece.
For the more casual among us, Venroy is a great go-to for vacation-appropriate attire. With a focus on linen, the collection works to elevate everyday life through lighthearted escapism. If you’re desperate to get back to travelling, Venroy’s a must-have.
Why Are Australian Clothing Brands So Good?
Call us biased, but we strongly believe Australian fashion brands are some of the best in the world. Innovative and ahead of the curve when it comes to design, many labels also have a focus on sustainability as well as sourcing quality materials.
Looking to save money on clothes? Check out our coupon codes for The Iconic, David Jones and more.
Related article:
- The 15 Best Online Shopping Sites In Australia You Should Bookmark Now
- The Best Online Sales We’re Shopping Right Now
Senior Shopping EditorMaddison Hockey
After studying a Bachelor of Journalism at The University of Wollongong and Fashion Business at FBI Fashion College, Maddison began her now decade-long career in the media industry. She’s worked across print, digital and affiliates at some of Australia’s biggest entertainment, lifestyle and fashion titles (ELLE, Marie Claire, The Australian Women’s Weekly, Who, Girlfriend and more) covering the latest trends, cultural moments and celeb news. Currently the Senior Shopping Editor at Marie Claire and ELLE, she combines her digital expertise and ability to scroll through endless online shopping sites without tire to help fashion-devotees like her find the perfect item. From trying on countless pairs of jeans in the name of research to dissecting the latest runway shows and trawling through TikTok trends for hours on end, her obsession with finding the next must-have buy—whether it be in fashion, beauty, travel or homewares—knows no bounds.
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